Blog
Actionable guides for PrestaShop store owners — cart optimization, mobile UX, checkout conversion, and technical performance. Written from real experience building and maintaining PrestaShop modules used in production stores across Europe.
Blog
If classic pagination feels clunky, your next choice is auto-load infinite scroll or a load-more button. Head-to-head on UX, SEO, accessibility, and mobile - with the ecommerce-specific decision rule.
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Classic pagination or infinite scroll for PrestaShop category pages? Head-to-head on SEO (the myth), UX, mobile performance, accessibility, and analytics - with the decision rule for 2026 stores.
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The category page does three jobs at once: ranks in search, helps customers find products, and converts browsers into buyers. Here's the complete 2026 playbook for PrestaShop stores - 10 optimizations with the largest impact, and how to measure.
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Does an AJAX cart actually beat the classic PrestaShop page-reload cart? Head-to-head across conversion rate, UX, performance, server load, and whether it hurts SEO - with industry benchmarks from Baymard, Google, and Shopify.
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Mobile drives 70%+ of PrestaShop traffic but converts at half the desktop rate. Most of the gap is fixable with seven specific mobile cart UX patterns - here they are with real impact numbers.
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70% of online carts are abandoned - most of it is fixable friction. Here's what causes cart abandonment in PrestaShop stores specifically, the 10 fixes that actually move the needle, and how to measure whether your changes are working.
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